Inspiring Paths with Jordun Lawrence
We are highlighting Jordun Lawrence, the literary mind behind the newsletter, The Midday Snack where she candidly shares her journey of life in your 30s and her journey of finding creative paths.
Jordun Lawrence is a dynamic communications leader with a track record of developing communications strategies that drive enduring impact. As Impact Communications and Strategic Partnerships Manager at PayPal, Jordun is a key convener and collaborator, spearheading communications efforts that humanize the PayPal brand and highlight PayPal’s mission to improve financial health and expand economic opportunity.
Jordun brings over 10 years of experience to her role, having worked across the public, private, and non-profit sectors. She previously served as Communications and Strategic Engagement Director for the Public Religion Research Institute – an organization focused on conducting independent research at the intersection of religion, culture, and public policy. She has also served as Deputy Press Secretary for the Democratic Senatorial Campaign Committee, as Senior Manager of Communications for the National Urban League Washington Bureau, as Deputy Press Secretary for Hillary for America, and on Capitol Hill.
A proud native of North Carolina, Jordun received her bachelor’s degree in political science from the University of North Carolina at Greensboro and a master’s degree in strategic public relations from The George Washington University’s Graduate School of Political Management. Join us as we dive into the inspiring journey of Jordun Lawrence for our next edition of In the Crossroads: Inspiring Paths Series!
How do you balance your career with your creative passions?
I have historically struggled with finding balance in my life and have felt like "having it all" meant burning myself out at work. Last year, I made a conscious effort to devote more of my time to the things that bring me joy and fulfillment. I started taking classes and trying hobbies until I found a few things that I was truly passionate about. Including writing a novel and my weekly newsletter, The Midday Snack. Making this lifestyle change hasn't been easy. It requires me to be more diligent about time management, especially because I work in a demanding industry. Despite those challenges, making a choice to prioritize myself and the things that matter most to me has made me feel like I'm living a well-rounded life.
What are some creative outlets you've explored outside of work?
I've tried French language classes, art classes, writing classes across genres, a creative writing retreat, and most recently, an intro to acting class. I also purchased a couple of cameras, which I've really enjoyed taking around to practice shooting content with.
sidenote from Niccara: She takes the most amazing photos!!
Have you ever turned a creative hobby into a side hustle or business? Share your experience!
I haven't turned a creative hobby into a side hustle yet, but I am writing a book, which I hope to publish someday.
How do you find time for creativity in your busy schedule?
Time management has never been my strong suit, so I've had to find some creative ways to ensure that I'm making time for the things I love to do. One big thing that has been helpful for me is learning how to time block my days. I usually do this through Google Calendar and will plan out every moment of the day, from work calls, to writing time, to snacks and breaks. I find that knowing what is coming up helps me stay focused on what I can and cannot accomplish in a given day.
What advice do you have for people who are looking to start a new creative project or hobby?
Just start it! Writers don't talk about what they're going to write one day; they just write it. Whatever the thing is that you've been wanting to pursue, do it.
How has pursuing creative outlets impacted your mental health and well-being?
Pursuing creative outlets has truly changed my life. I have a new outlook on my purpose and a new attitude about what it means to invest in myself through the things that I do every day. Through these choices, I have begun to feel more like myself than ever.
Have you faced any challenges or setbacks in your creative journey? How did you overcome them?
My biggest challenge was overcoming the fear of doing what I wanted. I agonized over whether I'd be bad at the things I wanted to try or if I would decide I hated it. I spent a long time talking myself out of doing things before I ever even tried, and getting past that inclination was difficult but worth it.
What role does creativity play in your personal and professional development?
My creative pursuits outside of work truly make me a better employee and colleague. I feel more relaxed at work and contribute unique ideas that I wouldn't have been able to tap into if I hadn't taken the time to do these things for myself.
How do you stay motivated and inspired to continue pursuing your creative passions?
My motivation comes from the accomplishment and joy I get from doing things that make me feel more alive. I feel rewarded when I do something that honors my creativity and feeds my passions.
What resources or tools do you recommend for women seeking to explore their creativity?
I recommend looking in your local community for things you may be interested in. Local libraries and museums are great places to start because they often have free events that allow you to try something without committing money. If you hesitate to do new things alone, bring a friend or partner and make it a bonding activity.
