Inspiring Paths with Tiffany Giles
For our first installment, we are highlighting Tiffany Giles, who is the visionary creator and operator of The Socialite Agency, a boutique social media management firm dedicated to helping small businesses thrive in the digital landscape. With a decade of experience in high-end retail, corporate marketing, and communications, Tiffany has a proven track record of driving success for her clients. Her expertise spans across various facets of digital marketing, including social media strategy development, brand management for small businesses to verified users, innovative logo design, and crafting lifestyle identities for ultra-premium spirits.
Since founding The Socialite Agency, Tiffany has assisted over 120 clients in achieving their marketing goals, whether short-term campaigns or long-term brand development. Her strategic approach and creative solutions have made her a trusted partner for businesses looking to enhance their online presence.
In addition to her role at The Socialite Agency, Tiffany currently serves as a social media specialist for AnywheRE brands. Her notable achievements also include digital ad placements for The Baltimore Sun, showcasing her versatility and commitment to delivering results across various industries. Tiffany's passion for social media and dedication to her clients' success continue to drive her forward in the ever-evolving world of digital marketing.
Tiffany cherishes her role as a mom of two, and resides in Baltimore, Maryland with her family.
How do you balance your career with your creative passions?
I always remember a quote a mentor told me. "As women we cannot balance it all, we have to do the best with what is in front of us at that moment." That has truly stuck with me and changed my approach to trying to achieve a true balance. Often, my work and creative passions intersect, because I truly love what I do and would do it for free. I've accepted that sometimes those worlds collide, and give myself space to move freely between both.
What are some creative outlets you've explored outside of work?
I have a few new creative "passion projects". One I am currently working on is a merch line to accompany my marketing business. I enjoy creating merch that people can use when they are lounging or even pursuing their own creative projects. I've also explored mentorship in several spaces, which I also really love.
Have you ever turned a creative hobby into a side hustle or business?
Yes! My social media management business started as me just helping friends and family I knew with their social pages, simply because I enjoyed it (and could not help myself when engaging with their socials LOL). I've been running the business for a little over 6 years and it has turned into something I'm really proud of.
How do you find time for creativity in your busy schedule?
I WFH, so I think that transition has made it a lot easier for me to have more time to dedicate to being creative. Also, my job working in social allows me to really work my creative brain all day, so when I move to other projects I already have some inspiration. Some days I am really organized, others I am not. I'm a work in progress, always!
What advice do you have for people who are looking to start a new creative project or hobby?
Give yourself space to truly create without critique. Not everyone needs to be invited into your creative process. Also, not everything has to be monetized. Some hobbies you can just enjoy simply because you do
How has pursuing creative outlets impacted your mental health and well-being?
It gives me peace of mind! Being able to express myself through various outlets helps me feel whole as a person and in return makes me a better woman, mom, friend- everything
Have you faced any challenges or setbacks in your creative journey? How did you overcome them?
Yes- creative blocks! I've had several of them, and had to realize there is beauty in boredom. Sometimes you literally have to go outside and touch grass to feel re-inspired. But in return, those blocks showed me there is literally creativity in everything we do.
How do you stay motivated and inspired to continue pursuing your creative passions?
The satisfaction I get in completing projects definitely keeps me motivated. Also, my children. I want them to know that if your creative and personal worlds collide- it's OK to do both.
What resources or tools do you recommend for women seeking to explore their creativity?
I recommend a few things. Reading books within the space you want to create, mentorship, women-led groups, and finding things that you enjoy that may seem unrelated.
